Virtual Wall of Fame: Creative Space for Creative People

This month’s feature tenant is Bruce Lee Enterprises, once located at our 1460 4th Street property in Santa Monica.  They began creating original film and television productions.  Upon acquiring her family’s merchandising rights from Universal Studios, Shannon Lee Keasler opened an in-house licensing division, Bruce Lee Enterprises (BLE), and LeeWay Media Group, a production company dedicated to prolonging the Lee legacy through new media works.  They also launched a website,, to provide a place for fans to explore videos, photos, blogs, and the latest news for everything Bruce Lee.  PMI is grateful to have had such an amazing tenant and cultural icon at their building, and we wish them the best of luck in all their future endeavors.

Photo courtesy of

Robert Legato is a prominent name in the entertainment industry, specializing in visual effects and post production for such films as The Departed, Interview with a Vampire, Apollo 13, Avatar, Titanic, and most recently, Hugo.  He is the next creative tenant we are featuring this month.  His skill has earned him a dozen nominations and academy awards for Visual Effects in the movies Titanic (1997) and Hugo (2011).  Once part of Moxie Pictures, a former tenant at PMI’s 2644 30th Street in Santa Monica from 2006 to 2008, PMI is proud to have been home to this visual effects wizard and congratulates him on his most recent Oscar.

Photo taken from Memory Alpha Wiki article on Robert Legato

Gil Elbaz co-founded Applied Semantics, later acquired by Google in April 2003 for $102 million.  Google used the technology from Elbaz’s software to create the AdSense program.  Adsense allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media advertisements that are targeted to site content and audience. For example, if an article appeared about dogs, advertisements for dog food may appear with it.  Applied Semantics was located in Santa Monica at PMI’s at 2644 30th Street building from 2003-2005 both prior to and after Google’s acquisition. PMI produces creative spaces for creative people.

Image courtesy of the Los Angeles Times

The first tenant we would like to feature is Jack Dorsey and Biz Stone of Twitter.  Here they are on the roof of PMI’s 539 Bryant building in San Francisco circa 2009.  They started in a 4,000 square foot space with Round 1 financing.  PMI Properties is proud to have helped house the social media and networking site’s first home.

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