In general, Los Angeles as a whole as well as West LA, are lagging behind other major cities in digital technology growth. However, one area that is booming here is digital advertising. This specific market is where Los Angeles, especially the Westside, has a dominant role in the this technology. A recent LA Times article was published that discussed this phenomenon. In the article, one of PMI’s tenants, Omelet, in Culver City was featured. However, in the same building, two other digital advertising firms reside in a three tenant building. See the Los Angeles Times article below from today.