PMI has a creative office building on Rose near Main Street and the new Google offices.  The property was always a performer for us because of its proximity to the popular Main Street in Santa Monica on its north, Abbot Kinney in Venice on its south, and Venice Beach on its west.  If you went a few blocks East on Rose Avenue, the area become seedy with homeless, crime, and run down retail.  In the last six years, this area has transformed and gentrified into a new hip location.  The Los Angeles Times article describes this transformation.

Venice’s new bloom – Los Angeles Times.