This blog from A Bisnow interview of josh Goldfarb of multihousing Adivors, SHOWS THE DESIRE OF A CREATIVE LOOK IN HOUSING BY MILLENNIALS.  A CREATIVE LOOK IN HOUSING  IS NO LONGER CONFINED TO ONLY UNITS WITH A MEZZANINE LOFT. “LOFT’ HAS BECOME CODE FOR EXPOSED BUILDING ELEMENTS THAT MAKE UP THE CORE COMPONENTS OF CREATIVE SPACE.  SOFT LOFTS ARE EXPOSING ELEMENTS IN NON-INDUSTRIAL TYPE BUILDINGS WITHOUT HIGH CEILINGS. SOME OF THESE SAME CREATIVE FEATURES CAN BE USED TO GIVE A LOFT LOOK TO EXISTING TRADITIONAL APARTMENTS.

FROM BISNOW:

“In the Southeast, like the rest of the country, development is hottest in infill locations surrounded by complementary uses like retail and office (meaning there’s no mad rush to the ‘burbs). Josh has noticed developers catering to two key demographics: Millennials and retirees. Millennials’ more efficient use of space means smaller units and supercharged amenities like all-over WiFi and a clubhouse for socializing. The older crowd agrees on amenities but may lean more traditional within the unit, Josh says, preferring more formal rooms (versus a loft space, above) that reflect how they grew up.”