People perceived Westwood Village as a distressed retail area because it has been overshadowed by the Third Street Promenade and other retail areas of the City. As a resident, I have been delighted with the increase in local retail opportunities in the Village , including Target, Ralphs, Trader Joes, Whole Foods, CVS Drugs, and Rite Aid. Yes, Westwood Village no longer has the weekend foot traffic or tourist draw it had in the 1980s.
I will offer one suggestion here. The Third Street Promenade offers a number of street performers about every 100 feet. One can go to the Promenade and experience free entertainment from singers to jugglers. I would suggest that Westwood Village try a similar tactic on weekends. Last week, I saw a musical group outside Starbucks next to the Village Theatre. A large group gathered around and filled Starbuck’s outdoor seating. It gave a verve to the area.
Here is some information on how Santa Monica regulates this entertainment: