Stylespot Graduates from 10951 Pico Creative Penthouse Space

PMI’s former tenant Stylespot.com went from small offices to grand success in the past few years.  Stylespot helps consumers link celebrity photos with stores that sell the fashions worn by the celebutants.  Stylespot started in a 300 square foot office in PMI’s highly creative Penthouse suites, which resemble a New York Penthouse.  Stylespot informs visitors about what their favorite celebrities wore, where they can buy it, or how to get the look for less.  On their website, there are separate areas for visitors to shop for outfits specific celebrities have worn, a way to put a certain look together based on the designer or what celebrity fashionista vistors gravitate towards, and a way to discover the trends in pop culture fashion.

Stylespot, founded by Rafi Gordon and Alex Amin, was venture backed by Idealab when it was founded in 2009.  It has recently been acquired by Kaboodle, the online social shopping site owned by Hearst Corporation.  Kaboodle announced the acquisition late Friday, February 3rd.  Financial terms of the acquisition were not disclosed.   According to Kaboodle, Gordon and Amin will continue as co-CEOs of the company, operating as an individual website Kaboodle also said that its Chief Operating Officer, Steven Chien, will report to Gordon as part of the merger. Together, these two companies are now known as Image Network, Inc.  Gordon and Amin’s prior company was Baseline Research, which they sold to the New York Times Company in 2006.

Congratulations to Stylespot.  We wish them all the success.

Inside view of 10951 Pico Building, where Stylespot grew from.

PMI has provided creative office space for many other successful startups in Los Angeles and San Francisco in their early phase. Some well known tenants include Twitter, Applied Semantics, Aperture and Playdom. Check out our full list of tenants in this article.

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