Transit and Parking is Coming Near 10951 Pico Creative Offices at Sepulveda/Pico Expo Line, But Will Employees Walk?

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Photo courtesy of Curbed Los Angeles

New and exciting things are happening in the 10951 Pico neighborhood! The Expo line will connect the area around 10951 Pico with transit to Downtown and Santa Monica, as well as providing 1,795 new parking spaces.  It will also feature a 250 space free Caltran commuter lot.  The Expo Station will be less than a half mile from the 10951 Pico Creative Offices (at Veteran Avenue and Pico Boulevard), making the walk just under ten minutes.  Compared to other cities, where a ten minute walk is nothing, LA Westsiders consider this trek an inconvenience.  Even a short five-minute walk borders as unbearable.  Los Angelenos just don’t walk from parking or transit to work.

Even now, there is plentiful free parking along the Expo line that is a five-minute walk from the 10951 Pico Creative Offices.  However, some tenants do not recognize such parking as convenient.

In Beverly Hills for example, some office deals hinge on parking spaces next to the elevator.  It can get that competitive.  More transit and parking is coming, but the big question is if employees will get used to walking back and forth from the parking located 5-10 minutes away from their respective work locations.  As office densities continue to increase beyond five per 1000 square feet, tenants and employees alike will need find locations near parking and transit, and learn to walk longer to work.  A University of Michigan survey found that teenagers in 2010 were much less likely to drive than teenagers in 1983, so maybe times are changing.

The mixed-use project proposed at the Sepulveda/Pico site includes on-site bike and car sharing facilities, bicycle parking, and will even offer transit incentives and free or discounted Metro Passes to residents and employees by the developer.  Once this project is finished, time will tell if those enticing amenities and incentives will encourage more people to use transit to get to work.To learn more, read about the proposed parking in this article.

“Not Your Father’s Pico”: New Amenities Surround 10951 Pico Building

Several new amenities have opened that are situated close to our 10951 Pico Boulevard building in West Los Angeles.  Some of them include the Landmark Theatres and restaurants and bars such as the Westside Tavern, The Wellesbourne, and Bossa Nova.  The Landmark, located inside the Westside Pavilion mall, is one of America’s largest chains dedicated to independent films.  It endorses a diverse group of foreign, indie, and, of course, Hollywood films.  Like other theaters, you can reserve tickets and seats online prior to the movie showing.

Just next to the Landmark, Westside Tavern is a modern, trendy American restaurant and bar.  Westside Tavern is the creation of Chef Warren Schwartz who is also the creator of the Saddle Peak Lodge, Patina, and Whist.

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Interior of The Wellesbourne

The Wellesbourne is an old-English style lounge known for its hip, energetic atmosphere with inventive cocktails, cool furniture, and shelves of books.  Wellesbourne is packed on Friday and Saturday nights with Gen Ys, and if you’re lucky, you may even catch a live band performing at night.

Originally from the Sunset Blvd Hollywood area, Bossa Nova is now available on Pico for Westside hipsters.  It is the place to go for authentic Brazilian cuisine.  Start off with popular appetizers like cheese bread or plaintains, indulge in a hearty entree of fish or steak, and end with the Passion Fruit Mousse.

In addition to all of these newer amenities, the Westside Pavilion still includes many dining and shopping options just down the block, within walking distance of our 10951 Pico building.  With all the new and exciting amenities so close to the building, it is sure not to disappoint.  This is “not your Father’s Pico” anymore!

For more information, please check out our website.

Stylespot Graduates from 10951 Pico Creative Penthouse Space

PMI’s former tenant Stylespot.com went from small offices to grand success in the past few years.  Stylespot helps consumers link celebrity photos with stores that sell the fashions worn by the celebutants.  Stylespot started in a 300 square foot office in PMI’s highly creative Penthouse suites, which resemble a New York Penthouse.  Stylespot informs visitors about what their favorite celebrities wore, where they can buy it, or how to get the look for less.  On their website, there are separate areas for visitors to shop for outfits specific celebrities have worn, a way to put a certain look together based on the designer or what celebrity fashionista vistors gravitate towards, and a way to discover the trends in pop culture fashion.

Stylespot, founded by Rafi Gordon and Alex Amin, was venture backed by Idealab when it was founded in 2009.  It has recently been acquired by Kaboodle, the online social shopping site owned by Hearst Corporation.  Kaboodle announced the acquisition late Friday, February 3rd.  Financial terms of the acquisition were not disclosed.   According to Kaboodle, Gordon and Amin will continue as co-CEOs of the company, operating as an individual website Kaboodle also said that its Chief Operating Officer, Steven Chien, will report to Gordon as part of the merger. Together, these two companies are now known as Image Network, Inc.  Gordon and Amin’s prior company was Baseline Research, which they sold to the New York Times Company in 2006.

Congratulations to Stylespot.  We wish them all the success.

Inside view of 10951 Pico Building, where Stylespot grew from.

PMI has provided creative office space for many other successful startups in Los Angeles and San Francisco in their early phase. Some well known tenants include Twitter, Applied Semantics, Aperture and Playdom. Check out our full list of tenants in this article.

Bebo.com to Relocate Corporate HQ to PMI’s Creative Office Building in West Los Angeles

PMI Property is proud to announce that Bebo.com, the social networking website, signed a 2,000 square foot lease to relocate it’s headquarters to the creative office building at 10951 Pico Boulevard in West Los Angeles, California.

Bebo was catapulted onto the social networking scene and embraced by users in 2005.  It can be considered one of the first examples of creating a successful social networking site.  Unfortunately, Bebo was quickly overshadowed by MySpace.  Then Facebook launched, and the social networking revolution we all know today exploded.  AOL purchased Bebo in 2008 for $850 million and sold it to the current owners for under $10 million in 2010.  The original founder Michael Birch netted $300 million on the deal after investing $8,000 to start Bebo.  The current owners operate Bebo as an international social meeting website, and it boasts over 400,000 unique visitors a month in the United States alone.  Bebo still has to compete with the giant of the social networking game: Facebook, with their 140 million unique monthly visitors.  In contrast, Friendster is down to 77,000 users a month.

But Bebo survived, and has fared well in comparison to other sites. They feature personal profile pages for users where they can post blogs, photos, music and videos, as well as online gaming.  Be sure to check out our new tenant, Bebo to see what they have to offer!

You can read more about Bebo.com here.