Advertising drives a lot of creative office demand. From the production of commercials to digital firms like Adly.com- Westside has many firms related to the advertising agency. The Westside creative office directly benefits when this industry grows. The articles discusses the growth of LA rise as an advertising industry hub. The Los Angeles growth arises from its proximity to multiple marketing platform including television, movies, gaming, as well as the convergence of entertainment and technology thru new distribution channels like You Tube, Hulu, and Netflix.