Many entertainment companies are moving from west of the 405 freeway and to Century City, Miracle Mile, Hollywood, Beverly Hills. It will not be long before we hear of an entertainment firm moving Downtown. Examples of such departures include Netflix, Viacom, and MGM. Firms are looking for lower rents and better access to the studios and other entertainment firms. On the other hand, technology firms tend to prefer being west of the 405 freeway and in Santa Monica, Venice, and Playa Vista. New media firms have demonstrated a preferences for both west and east of the 405 freeway.