Represent LA is a website that maps the location of new tech start ups and investors in Los Angeles. The map is useful because it allows people to browse according to location, investors, or company name. With Represent LA, it’s easy to see which areas have the highest and lowest numbers of startups, which could be a factor for a new startup in their search for leasing creative space. The creators of the website also promote a sense of community and support by offering up the ability for companies who do not see their business on the map to submit their information to be added.
The geographical breakdown of startups within Los Angeles can be determined by exploring the Represent LA map. Currently, downtown Santa Monica and Venice have the highest concentration of start ups, followed by the area east of downtown Santa Monica. Surprisingly, Santa Monica airport area has many startups while Playa Vista does not.
Downtown Los Angeles, Hollywood, Culver City, El Segundo, Pasadena, Tri-Cities, and the greater South Bay have moderate levels of start ups. San Fernando Valley, Century City, Westwood, and the Beverly Hills area contain low levels of startups. The fewest startups, however, are located in Malibu, South Los Angeles, Mid-City, East Los Angeles, and the San Gabriel Valley.
It seems that Silicon Beach is continuing to grow as an area that start ups are drawn to, which is consistent with the articles we have shared about in past. Conversely, Pasadena’s start up activity seems to be on the decline. Represent LA’s map is a great way to find start ups, coworking space, investors, or consulting firms in Los Angeles and will hopefully be another resource tech start ups will be able to efficiently use.