Represent LA: Geographical Breakdown of Startups in Los Angeles

Represent LA is a website that maps the location of new tech start ups and investors in Los Angeles.  The map is useful because it allows people to browse according to location, investors, or company name.  With Represent LA, it’s easy to see which areas have the highest and lowest numbers of startups, which could be a factor for a new startup in their search for leasing creative space.  The creators of the website also promote a sense of community and support by offering up the ability for companies who do not see their business on the map to submit their information to be added.

The geographical breakdown of startups within Los Angeles can be determined by exploring the Represent LA map.  Currently, downtown Santa Monica and Venice have the highest concentration of start ups, followed by the area east of downtown Santa Monica.  Surprisingly, Santa Monica airport area has many startups while Playa Vista does not.

Downtown Los Angeles, Hollywood, Culver City, El Segundo, Pasadena, Tri-Cities, and the greater South Bay have moderate levels of start ups.  San Fernando Valley, Century City, Westwood, and the Beverly Hills area contain low levels of startups.  The fewest startups, however, are located in Malibu, South Los Angeles, Mid-City, East Los Angeles, and the San Gabriel Valley.

It seems that Silicon Beach is continuing to grow as an area that start ups are drawn to, which is consistent with the articles we have shared about in past.  Conversely, Pasadena’s start up activity seems to be on the decline.  Represent LA’s map is a great way to find start ups, coworking space, investors, or consulting firms in Los Angeles and will hopefully be another resource tech start ups will be able to efficiently use.

Creative Spaces for Creative Companies– Applied Semantics

Gil Elbaz co-founded Applied Semantics, later acquired by Google in April 2003 for $102 million.  Google used the technology from Elbaz’s software to create the AdSense program.  Adsense allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media advertisements that are targeted to site content and audience. For example, if an article appeared about dogs, advertisements for dog food may appear with it.  Applied Semantics was located in Santa Monica at PMI’s at 2644 30th Street building from 2003-2005 both prior to and after Google’s acquisition. PMI produces creative spaces for creative people.

Image courtesy of the Los Angeles Times

Media Company Sugar Publishing, Inc. Leases 15,300 Square Feet in Culver City

Sugar Publishing, Inc., a privately owned media company that produces a network of blogs and ecommerce sites for women, leased 15,300 square feet at 3525 Eastham Avenue in Culver City’s Hayden Tract this month.  Sugar follows Mahalo Inc., another digital media company, who leased 13,300 square feet in November at the same property and also left Santa Monica in search of more affordable creative offices.

Culver City has become one of the best Westside alternatives to Santa Monica for creative space at significantly lower rents.  The area is now a hotbed for entertainment and media companies due to its prime location on the Westside, its new restaurant and art scene, and its plentiful supply of converted warehouses. With 3525 Eastham being positioned well in the Hayden Tract, PMI designed the building with creative companies in mind.  According to Jeffrey Palmer of PMI, “PMI originally designed 3525 Eastham for software and web based companies that need high density while maintaining a creative environment; although the design works very well for entertainment companies as well.”  The 24 foot soaring bow-truss ceiling, multiple oversized glass roll-up doors and numerous skylights help create a sense of spaciousness even with very high employee counts.  The City of Culver City is very interested in attracting digital media firms to the area.  It recently committed to purchase 180 parking space privileges in a parking structure to be built by a local developer.  Culver City has invested in parking and transportation infrastructure (including new redevelopments at the nearby Expo light rail station at Washington and National) to help entice these new digital technology companies to Culver City.  In addition, a new Hayden Tract Owners Association has formed to build 120 additional parking spaces on a former Cal Tran easement and to promote other improvements to the Hayden Tract.

Sugar Publishing has expanded from their San Francisco & New York locations to begin their tenure in Los Angeles.  Sugar prides itself in providing their 20 million global unique users insanely addictive content, unmatched shopping experiences and a robust social community.  The company has two business segments focusing on original content and commerce with a portfolio of brands including PopSugar, FabSugar, BellaSugar, FitSugar, GeekSugar, PetSugar, and PopSugar Retail Therapy.  Cementing their spot as a media force to be reckoned with, in May 2010, Sugar was named among the Hottest Companies in San Francisco. Sugar’s employees are extremely passionate about the brand, which shows in the amount and quality of content they produce on their numerous sites.

Brian Sugar currently serves as the company’s CEO and Publisher, while Lisa Sugar is the company’s Editor-in-Chief.  According to their website, the story behind the creation of Sugar, Inc. came from a comment at Oscars party Brian and Lisa Sugar threw at their home in February of 2005.  In 2006, they received Series A Funding from Sequoia Capital and have been expanding ever since.

During the pre-leasing process, PMI Properties was represented by David Wilson of Lee & Associates and Sugar Publishing, Inc. was represented by Matt Brainard of Studley, Inc.

Loss of L.A. Art & Entertainment Jobs Explains Sluggish Westside Creative Market–But Digital Tech Continues to Surge On

The Otis College of Art and Design commissioned a report for 2010 which was compiled by the Los Angeles County Economic Development Corporation.  The report shows a loss of 80,000 jobs in Los Angeles creative industries from 2007 to 2010.  Only digital media employment managed to remain steady over the same period.  Since creative workers occupy creative office, these statistics explain the absorption losses in L.A.’s Westside creative office market.

What about 2011?  Our calculation of the Los Angeles creative industries (excluding informational services) reveals a gain of only 1,200 jobs from November 2010 to November 2011.  This percentage gain, under one half of one percent, corresponds to the sluggish leasing recovery in the greater Westside creative office buildings.  In constrast, information services alone gained 5,200 jobs– an increase of over 65%.  This job explosion in digital technology has translated to a surging demand for creative office space, so far primarily in Santa Monica.

This article by Mike Boehm of The Los Angeles Times lays out all the findings of the Otis Report on the Creative Economy of Los Angeles and Orange Counties: LA Creative Jobs, LA Times Dec 20 2011.

Five Santa Monica Office Buildings Sell for $90 Million

When PMI Properties helped invent the Los Angeles creative office business back in the mid-1990s, there was no institutional investment in creative office.  The institutions thought creative office was a fad and didn’t really understand the business.  Now Lionstone Group owns more than a million square feet of creative office space.  Hudson, Kilroy, Alcion, Divco, and many others are now buyers and developers of creative office spaces.

PMI has it’s share of tech, new media and production companies residing at our creative offices and we are rapidly expanding and accepting more tenants month by month.  To see the variety and scope of our tenants, click here.

The LA Times article here expands more on the creative office space boom.

Santa Monica Opens Nation’s Largest Bike Parking Center

Bicycle parking across our 1460 4th Street building in Santa Monica. Photo: LA Metro

PMI recently started a program in San Francisco where we arranged bike parking for our tenant’s employees near the BART and Caltrain.  People can park their bikes overnight in participating garages and retrieve them in the morning after arriving in the city on their transit of choice.  Then they can continue the rest of the distance to work on their bike.  This eliminates the hassle of transporting a bicycle everyday.

The trend seems to be continuing in Los Angeles with the creation of an over 5,000 square foot bicycle garage in Santa Monica.  People that choose this alternative way to commute now have a state of the art facility that includes showers, lockers, restrooms, and an area to repair bicyles.  Our 1460 4th Street building in downtown Santa Monica is conveniently located right around the corner from the facility and we are excited to have this amazing addition close by for our tenants to utilize.

Transportation Nation outlines all the details in their article here.

Past and Present PMI Tenants– Join the Ranks of the Best

Ever since it’s inception, PMI Properties has been home to many up and coming creative companies.  From video games and film to advertising and software designers, we’ve had the pleasure of housing all types of creative companies.   A social networking company exploded into society’s consciousness from our offices. They now have over 300 million users and changed the way we communicate in 140 characters or less online.  They also reinvented the meaning to the word, “tweet.”  That company is none other than Twitter.  Applied Semantics, producer of software applications for the online advertising, domain name, and enterprise information management markets, invented AdSense in a PMI Property office space.  AdSense has since been acquired by Google, and is now responsible for over 25% of their revenue.

It’s been said that our Properties Motivate Innovation.

A few more you may have heard of include Columbia Pictures, Matt Damon and Ben Affleck’s Project Greenlight, HBO Entertainment, Google, Wes Craven, Summit Entertainment, Sony Electronics and Ubisoft.

To gain a larger sense of our scope and variety of amazing tenants, check out our complete list of past and present PMI tenants below.

Entertainment

  • Bruce Lee Enterprises
  • Concrete Pictures
  • Franklin and Waterman (Film)
  • Imperial Entertainment
  • Infinite Monkey Entertainment
  • Nalin (Film)
  • Public Interest Films (Film Production)
  • Sony Pictures
  • Strand Releasing (Movie Distribution)
  • Trimark Films (Film/Merged with Lionsgate)
  • David Koz (Musician)
  • Domo Records (Music Publishing)
  • John Erhlich (Music Editing)
  • Music Choice (Internet Music)
  • Rick Knowles (Music Production)
  • Tonos (Music Website/Carol Bayer Sager)
  • Varese Sarabande (Music Publishing)
  • Vibe (Music Publishing)
  • Fox Entertainment
  • Gurin Company (Television Production)
  • Millionaires Club (Television)
  • Mixed Signals (Interactive Television)
  • Termite Art (Television Production)

Production 

  • Tangerine Entertainment (Commercial Production)
  • Halon Entertainment (Pre Production)
  • Animal Logic (Post Production)
  • At The Post (Post Production)
  • Goodspot (Post Production)
  • Jack Fx (Post Production)
  • King and Country (Post Production)
  • Liquid (Post Production)
  • Moxie Pictures (Post Production)
  • Propeller (Post Production)
  • Radium (Post Production)
  • Rex Edit (Post Production)
  • Safehouse (Post Production)
  • Sol Design (Post Production)
  • Superior Assembly (Post Production)
  • On Line Off Line (Video Production)

Software

  • Applied Semantics
  • Apture (Web Software)
  • Codehost (Software)
  • Coding Technologies (Software)
  • Double Click (Web Advertising Software)
  • Epoch-Paycom (Digital Payment Web Software)
  • Guardian Edge (Web Software)
  • Ingrooves (Web Music Software)
  • Insync (Web Music Software)
  • IOTA (Web Music Software)
  • Jaspersoft (Software)
  • Limelight (Software)
  • Opendns (Software)
  • Outlook
  • Playdom (Software)
  • Radar (Web Software)
  • Retix (Software)
  • Supersig (Web Software)
  • The Brain (Software)
  • Xobni (Web Software)
  • Yammer (Saas Collaborative Software)
  • Yola (Web Software)
  • Zendesk (Web Software)

Advertising

  • Bright Design
  • Bush Communications
  • Click Media (Digital Advertising)
  • DCA
  • Deep Focus
  • Domozog
  • Expert Communications
  • Grange Advertising
  • Ideology
  • McElroy
  • Murphy Obrien
  • Point Blank
  • PR 21
  • Rocket Studios
  • Spelling Communications
  • Woo Advertising

Video Gaming

  • Outspark
  • Playdom
  • Six Degree Games
  • Sony Computer Entertainment
  • Sulake
  • Ubisoft
  • Workshop Entertainment

Digital Marketing & Publishing

  • AZ Razorfish (Digital Marketing)
  • Carbon Five (Digital Marketing)
  • Maholo (Digital Publishing)
  • Scribd (Digital Publishing)
  • Techcrunch (Digital Publishing)
  • Threshold (Digital Marketing)

Web

  • Eventbrite (Web Ticket Sales)
  • Google (First LA Offices/AdSense)
  • Motoreyes (Website)
  • Top Tutor/Idealabs (Education Website)
  • http://www.com (Website)

Miscellaneous

  • Dunket–Shaquille O’Neal (eCommerce)
  • Savings.com (eCommerce)
  • Sony Electronics (Electronic Consumer Hardware)
  • Diamond Multimedia/Rioport (Electronic Hardware)
  • NatureEner (Green Technology)

Advertising as a Barometer of the Westside Creative Office Health

Advertising is a big part of what drives Westside Creative Office. Although 1.8% growth in 2011 is better than the 12% reduction in 2009–it is still under the 5% in 2010. The article below notes that demand, like the economy, started strong in the first half of the year and then sputtered out. Luckily for Santa Monica–tech filled in and more. Other parts of the Westside lagged. Unless tech takes on much more relevance or advertising picks up–other areas of the Westside may continue to experience more muted demand from creative office users.  The Westside has benefited from growth in digital advertising (e.g. Google Adsense, Rubicon Project) and convergence media (the convergence of media contect onto the web–think Hulu) and E marketing (e.g. Shopzilla).  Although traditional advertising slowed, digital advertising continues to flourish.

http://articles.latimes.com/2011/nov/15/business/fi-ct-tv-advertising-20111115