YUCs (Young Urban Creatives) Fuel Gentrification in Los Angeles’ Urban Core

A Young Urban Professional

 Young Urban Creative

We have struggled to define a term for the millennials that can pay higher rents to live in our newly substantially renovated apartments.  Yuppies really defined the young baby boomers who chose professions in the 80s that allowed them to live with conspicuous consumption as they pursued their careers.  Hipsters define a certain culture of monied young millennials pursuing a more bohemian lifestyle. Millennials describes the entire generation Y. Many people use the terms Millennials or Hipsters to describe the creatives that are pursuing a more urban lifestyle in Hollywood, Echo Park, Silver Lake, Downtown Los Angeles, Downtown Los Angeles, and Koreatown.  We do not think these descriptions fit our tenancies.  We instead referred to this demographic as “young creatives” as they tended to work or pursue passions in the creative industries within Los Angeles:  tech, media, entertainment, art, architecture, music, etc.

Finally, an article in Mashable called “Death of the Hipster, Rise of the Yuccies ” has tried better to define this demographics as “Young Urban Creatives”.

These creatives choose currently to rent and want a more diverse environment close to amenities, work, and entertainment.

We invite you to read more about this demographic in the article below.

Death of the ‘hipster.’ rise of the ‘yuccie’ – CNN.com.

Note:  Can you predict a generation by what screens they prefer for entertainment:  television, computer, laptop, tablet or smartphone?

Millennial Kitchens are For Looking and Not Cooking

1920s Small Duplex Kitchen Hollywood

1920s Small Duplex Kitchen, Hollywood

Kitchens, even in apartments, were an important room in the old days.  Prior to the 1950s, apartments had large kitchen with space for a breakfast table (see above picture).

After 1940s and on, kitchen were relegated to galleys with maybe a pass thru eating bar.  But the kitchen was still large enough to prepare the Thanksgiving dinner (see pictures below).

1960 Galley Kitchen

1960 Galley Kitchen

 

1960s Apartment Kitchen With Pass Thru

1960s Apartment Kitchen With Pass Thru

Now developers are again shrinking the apartment kitchen further. Kitchens are are no longer hidden in a separate room or a galley but front and center in the great room.  Many millennials no longer cook meals but bring home takeout, throw something into the microwave or toaster over, or eat out.  The kitchen’s have been reduced to grand coffee bars.  Kitchens must look better than before.  Kitchen are showpieces with contemporary cabinets, quartz countertops, and stainless steel appliances (see pictures below).

 

2013 Renovated Kitchen of the Above 1920 Duplex Kitchen

2013 PMI/Adaptive Kitchen in the  1920 renovated Hollywood Duplex above

2014 Renovated Apartment Kitchen

2014 PMI/Adaptive Renovated Apartment Kitchen, Echo Park

2013-04-03 19.14.37Kitchen In New Stella Apartments, Marina Del Rey

New Icis Apartments Glendale

New Icis Apartments Glendale

New Eleve Lofts Glendale

New Eleve Lofts Glendale

Bellevue Lofts Echo Park

Bellevue Lofts Echo Park

New Wilshire Vermont Apartments, Koreatown

New Wilshire Vermont Apartments, Koreatown

Kitchen in the hallway at Luxe on 4th Street, Santa Monica

Kitchen in the hallway at Luxe on 4th Street, Santa Monica

 

7950 Sunset, West Hollywood

7950 Sunset, West Hollywood

Station House  San Francisco

Station House
San Francisco

Avalon Apartments, San Francisco

Avalon Apartments, San Francisco