The fashion industry may have sparked the birth of creative office in Downtown Los Angeles. Nasty Gal, for example, an internet retailer of tween wear, took 50,000 in the Pacific Mutual building, a historic Downtown Los Angeles office building recently converted to creative office. The Fashion industry maintains a long history in Downtown that was dwindling but may not be rekindled on the creative side.
Surprisingly, PMI still continues to get demand from fashion manufacturers for creative offices in Culver City, another Los Angeles outlet for the fashion design industry.
Many smaller consumer good companies today are more design, media, and marketing companies than they are manufacturers. These companies design, prototype, brand and market their products from their creative offices in Los Angeles and outsource their manufacturing (overseas) and distribution.
Joel Kotin warns in his opinion article for the Orange County Register below (August 10, 2014) that Los Angeles is losing its dominance as a media center and is also thereby falling in its ranking of top world global cities.
However, Los Angeles may be growing as a design and marketing center for the consumer good industry because Los Angeles is rich in creative types who can design,create, market, brand, and sell.