Creative office is defined broadly as non-traditional office. A “traditional office” has eight to nine foot acoustical dropped ceilings with two-by-four foot parabolic or prismatic fluorescent lighting, drywall walls, and carpeted floor with three per thousand square foot of enclosed offices. Creative offices usually have higher ceilings that are open to the structural lids; with pendant lighting; floors with wood or polished concrete; and maybe some walls with brick, block, or concrete. Broader definitions incorporate collaborative space plans and lifestyles associated with Millennials.
PMI’s Eastham space, a converted warehouse in Culver City, exhibits the fundamental most look for in a creative office: a high bow truss ceiling, pendant lights, polished concrete floors, and cement walls on the inside of the exterior perimeter walls.
It is difficult to accomplish a creative look with low acoustical ceilings and two-by-four fluorescent lights. Larger tech companies are more inclined to try. One tech company used numerous flags hanging from acoustical ceilings to make their space look creative. Others have tried to accomplish the same goal by painting their walls with bright colors.
The Google space below displays high ceilings, funky furniture, bright colors, recessed lighting, and concrete floors but keeps the acoustical tiles:
In the picture below,Google attempt to accomplish a creative feels with higher ceilings and the placement of the desks.
Google attempts a creative feel with high ceilings and a wall mural but keeps the acoustical tiles.
Ever since it’s inception, PMI Properties has been home to many up and coming creative companies. From video games and film to advertising and software designers, we’ve had the pleasure of housing all types of creative companies. A social networking company exploded into society’s consciousness from our offices. They now have over 300 million users and changed the way we communicate in 140 characters or less online. They also reinvented the meaning to the word, “tweet.” That company is none other than Twitter. Applied Semantics, producer of software applications for the online advertising, domain name, and enterprise information management markets, invented AdSense in a PMI Property office space. AdSense has since been acquired by Google, and is now responsible for over 25% of their revenue.
It’s been said that ourProperties Motivate Innovation.
A few more you may have heard of include Columbia Pictures, Matt Damon and Ben Affleck’s Project Greenlight, HBO Entertainment, Google, Wes Craven, Summit Entertainment, Sony Electronics and Ubisoft.
To gain a larger sense of our scope and variety of amazing tenants, check out our complete list of past and present PMI tenants below.
Advertising is a big part of what drives Westside Creative Office. Although 1.8% growth in 2011 is better than the 12% reduction in 2009–it is still under the 5% in 2010. The article below notes that demand, like the economy, started strong in the first half of the year and then sputtered out. Luckily for Santa Monica–tech filled in and more. Other parts of the Westside lagged. Unless tech takes on much more relevance or advertising picks up–other areas of the Westside may continue to experience more muted demand from creative office users. The Westside has benefited from growth in digital advertising (e.g. Google Adsense, Rubicon Project) and convergence media (the convergence of media contect onto the web–think Hulu) and E marketing (e.g. Shopzilla). Although traditional advertising slowed, digital advertising continues to flourish.