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Los Angeles Becomes Center for Digital Advertising Firms built for the Internet age

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In general, Los Angeles as a whole as well as West LA, are lagging behind other major cities in digital technology growth.  However, one area that is booming here is digital advertising.  This specific market is where Los Angeles, especially the Westside, has a dominant role in the this technology.  A recent LA Times article was published that discussed this phenomenon.  In the article, one of PMI’s tenants, Omelet, in Culver City was featured.  However, in the same building, two other digital advertising firms reside in a three tenant building.  See the Los Angeles Times article below from today.

Digital advertising firms are built for the Internet age – latimes.com.

Advertising as a Barometer of the Westside Creative Office Health

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Advertising is a big part of what drives Westside Creative Office. Although 1.8% growth in 2011 is better than the 12% reduction in 2009–it is still under the 5% in 2010. The article below notes that demand, like the economy, started strong in the first half of the year and then sputtered out. Luckily for Santa Monica–tech filled in and more. Other parts of the Westside lagged. Unless tech takes on much more relevance or advertising picks up–other areas of the Westside may continue to experience more muted demand from creative office users.  The Westside has benefited from growth in digital advertising (e.g. Google Adsense, Rubicon Project) and convergence media (the convergence of media contect onto the web–think Hulu) and E marketing (e.g. Shopzilla).  Although traditional advertising slowed, digital advertising continues to flourish.

http://articles.latimes.com/2011/nov/15/business/fi-ct-tv-advertising-20111115